We’re living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they’re practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are donning editor-favorite Coach bags and limited-edition Birkins, Formula One world champions are co-chairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I’m here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton’s outfit credits in the F1 paddock and upcoming team and player brand collaborations that’ll sell out if you don’t act fast. Without further ado, let’s get started.
Meet the New Balance x Miu Miu with Coco Gauff collection
In April, New Balance and Miu Miu celebrated their continued success as a duo by launching the New Balance x Miu Miu with Coco Gauff collection, a fresh curation of future-viral sneakers and apparel that the 21-year-old tennis phenom will wear throughout her upcoming tournaments in Rome, Berlin, and Cincinnati. Think: technical silk zip-ups, pleated miniskirts, and co-branded versions of Gauff’s signature shoe, the Coco CG2. “These custom editions of the Coco CG2 are crafted with innovative technology to withstand the demands of an elite tennis athlete but inspired by Coco’s love of New Balance lifestyle models, blending power and grace in a high-performance shoe,” a press release stated. Don’t worry, fresh takes on Miu Miu and New Balance’s beloved 530 SLs will also be available. Set your alarms: The collection will be available for purchase starting September 10, 2025, at miumiu.com and in select Miu Miu stores.
(Image credit: Alessio Bolzoni/Courtesy of New Balance)
Introducing: Charles Leclerc, Fashion Designer
Ahead of the 2025 Monaco Grand Prix, which will take place on May 25, 2025, Ferrari announced a forthcoming limited-edition capsule collection designed by both Ferrari’s creative director Rocco Iannone and Scuderia Ferrari driver Charles Leclerc. According to a release sent out on April 28, the new collection will draw on inspiration from the 27-year-old Monégasque’s off-track style, “merging Ferrari’s essence of elegance and performance” with his “effortless, dynamic spirit.” A special event will be held to celebrate this launch in Monte Carlo before it’s made available to purchase on May 21.
(Image credit: Courtesy of Ferrari)
Coach Taps Athletes New SoHo Sneaker Campaign
Shortly after announcing its new role as the official handbag sponsor of the WNBA at the 2025 WNBA Draft, Coach introduced another major sports-related push, tapping college basketball player Tahaad Pettiford, WNBA player Satou Sabally, and NASCAR driver Toni Breidinger, as well as musician Audrey Nuna and model Giovanna Ramos, to star in its “Not Just For Walking” campaign highlighting the just-launched SoHo Sneaker. “Spanning the fields of music, sport, and style, the cast of ‘Not Just For Walking’ were chosen for their affinity with sneaker culture, their inspiring stories, and their expressive approach to personal style,” a press release from the brand stated.
Shop the SoHo Sneaker now on Coach.com.
(Image credit: Courtesy of Coach)
Formula 1 Watches Win Out at Watches and Wonders
There’s a long and storied history between Formula 1 and the world of luxury watches, with watchmakers like Rolex, TAG Heuer, and IWC all taking part in the sport in different ways for varying periods. This month, at Watches and Wonders in Geneva, Switzerland, where all of the latest timepiece developments debuted for 2025, the relationship between watches and motorsport was further strengthened, with a selection of new F1-related drops.
IWC—the official team watch for APXGP, the fictional team featured in F1 the movie, starring Brad Pitt and Damson Idris—presented an exceptional curation, including a limited-edition Ingenieur Automatic 40 with a racing-green dial that was designed for Pitt’s character, Sonny Hayes, and three black-and-gold Pilot’s Chronographs that were inspired by APXGP’s team colors. TAG Heuer celebrated its renewed role as the official timekeeper of Formula 1, with a total of nine reimagined models tied to the sport, including its Formula 1 Solargraph, which is solar-powered and features a racing-inspired design that any motorsport fan is bound to appreciate, as well as the Monaco Split-Seconds Chronograph, of which only 10 were made.
A close-up image of the limited-edition IWC Ingenieur Automatic 40 that was designed for Sonny Hayes, Brad Pitt’s character in F1 the movie
On the morning of the 2025 WNBA draft, Coach announced a multiyear partnership with the league, with the American leather goods brand becoming the WNBA’s official handbag partner. To mark the start of this first-of-its-kind deal, the orange carpet at the draft was presented by Coach and saw rookies such as Paige Bueckers, Hailey Van Lith, Aneesah Morrow, Kiki Iriafen, and Sonia Citron wear designs, mostly custom, by the brand. “We’ve been working on this for quite a while,” Colie Edison, the WNBA’s chief growth officer, told Who What Wear on Monday. “Coach is about courageous self-expression, so it really matches up with what we’re doing. We support our athletes expressing themselves on the court and off the court.” Now, Edison explained, the W and Coach will be giving fans the opportunity to do the same. “We’re excited to partner with this league, an organization that uniquely champions individuality, and to support these courageous athletes who are breaking molds [and] inspiring our audiences to embrace the many possibilities of who they are and who they can be,” Coach chief marketing officer Joon Silverstein reiterated in a press release.
Paige Bueckers wearing custom Coach to the 2025 WNBA draft
(Image credit: Cindy Ord/Getty Images)
Aneesah Morrow wearing custom Coach to the 2025 WNBA draft
(Image credit: Cindy Ord/Getty Images)
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