Redefining Comfort and Masculinity in Men’s Fashion

Redefining Comfort and Masculinity in Men’s Fashion

PRESS RELEASE

Published September 4, 2024

Redefining Comfort and Masculinity in Men’s Fashion

Australia, 4th Sep 2024 – When it comes to combining functionality, comfort, and a strong message, Ross Pirillo’s Manup Down Under stands out in the world of men’s fashion. As the founder and driving force behind this innovative brand, Ross has created more than just a line of men’s underwear–he’s established a platform that challenges traditional views of masculinity and advocates for men’s mental health.

From Tradie to Designer: Ross Pirillo’s Unconventional Journey

Ross Pirillo’s journey into the world of fashion wasn’t straightforward. Growing up with a passion for design, he dreamed of becoming a fashion designer. However, societal pressures in the 1980s, particularly from his father, steered him towards a trade instead. Ross became a bricklayer and builder, dedicating himself to the physically demanding work that comes with the territory. But even as he thrived in his trade, the discomfort of ill-fitting, chafing underwear was a daily frustration–a common complaint among the men he worked with.

This discomfort became the catalyst for Ross’s return to his original passion. Drawing from his experiences on the job site and his long-held design aspirations, Ross set out to create a solution. The result was Manup Down Under, a brand that marries the practicality required by tradesmen with the comfort and quality they deserve.

Manup Down Under: Where Comfort Meets Innovation

Manup Down Under is more than just another underwear brand. Ross designed each pair with meticulous attention to detail, ensuring that his products address the exact problems he faced as a tradie. The underwear is crafted from bamboo, a material chosen for its breathability, sustainability, and anti-chafing properties. These features make Manup Down Under the ideal choice for men who need their underwear to stay in place and remain comfortable throughout a hard day’s work.

But Ross didn’t stop at comfort. Understanding the growing demand for eco-friendly products, he ensured that Manup Down Under not only delivers on performance but also aligns with sustainable practices. This commitment to the environment, paired with the brand’s focus on functionality, sets Manup Down Under apart in a crowded market.

More Than Just Underwear: A Mission to Support Men’s Mental Health

For Ross, the significance of Manup Down Under goes beyond providing high-quality underwear. Having navigated the pressures of traditional masculinity himself, Ross is deeply passionate about supporting men’s mental health. The brand’s cheeky name is more than just a play on words–it’s a call to action for men to “Man Up” by speaking out and seeking help when needed.

In Australia, the statistics around men’s mental health are alarming, with eight men dying by suicide each day as of 2024. Ross is determined to use his platform to make a difference in this critical area. By raising awareness and supporting mental health initiatives, Manup Down Under is not just a brand; it’s a movement aimed at encouraging men to break the silence and prioritise their well-being.

The Impact and Future of Manup Down Under

The response to Manup Down Under has been overwhelmingly positive. Men from all walks of life, particularly those in physically demanding jobs, have praised the comfort and durability of Ross’s designs. Customer reviews on Google highlight how this underwear has improved their daily lives, proving that Ross’s innovation is making a real difference.

Looking ahead, Ross has big plans for the future of Manup Down Under. Whether it’s expanding the product line, furthering the brand’s sustainable practices, or continuing to innovate in men’s fashion, Ross is committed to growing his business while staying true to his core values. His journey from the job site to the fashion industry offers a fresh perspective on what it means to “Man Up” in today’s world–both in terms of what you wear and how you live.

A New Standard in Men’s Fashion

Ross Pirillo’s Manup Down Under is more than just a success story in the fashion industry. It’s a testament to the power of following one’s passion, challenging societal norms, and creating something meaningful. By addressing the real needs of men and championing a cause close to his heart, Ross has built a brand that resonates on multiple levels.

Manup Down Under is redefining what it means to be a man in today’s world–offering not just comfort and style, but also a message of support and solidarity. To learn more about their products, visit the website or check them out on TikTok.

Media Contact

Organization: Manup Down Under

Contact Person: Ross Pirillo

Website:

Email: Send Email

Country:Australia

Release id:16545

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