How to Style Red Sporty Jackets Like a Fashion Person This Fall

Every fall, one jacket trend comes around and dominates all the previous year’s favorites, and in 2025, there’s no question about what it is. Scroll through any It girl’s Instagram feed and you’ll stumble upon at least one photo of them wearing a red sporty jacket in recent weeks. They’ve become an instant identifier for good taste—a bright red sign that tells passersby that you know what’s cool.

Like most of today’s most attractive trends, this one originated primarily with The Row, dating back to its summer 2024 collection, which featured a range of technical jackets and anoraks in white, black, and red. For such an elegant, understated brand, the addition of a sportier silhouette caught people’s attention, and soon, everyone wanted a red jacket of their own. It wasn’t until a while later that other brands began catching on, and soon, the trend was being spotted everywhere, on the streets in New York City and in mirror selfies inside London flats. Now, brands like Alfalo, Roucha, Eaves, and St. Agni are leading the charge, with one specific affordable option also becoming a crowd favorite. (It’s from Uniqlo, and it’s just $50.)