21 Activewear Brands And Athleisure Labels To Know In 2024

It’s rare that an activewear brand gets as much respect from professional sportspeople as it does admiration from the style set. Founded by duathlon athlete Olivier Bernhard, On’s purist approach to running has placed it at the fore of performance and design.

Coveted for its signature trainers made with the brand’s CloudTec cushioning – which absorbs impact while adapting to your unique running style – On has expanded into sportswear for tennis, yoga, and hiking since launching in 2010.

With Zendaya as a brand ambassador, a co-created collection with Roger Federer, and an ongoing collaboration with Loewe, On isn’t slowing down anytime soon.

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When wife-and-husband team Lara and Ben Mead co-founded Varley in 2015, they created a fashion-focused brand that is thoughtfully designed for movement.

Understated knits, outerwear, sweats, and gym kits are cut from premium cotton, shell, and jersey, and seamlessly transition from a pilates class to lunch with friends. The new Club collection for summer 2024 combines tenniscore with casual, collegiate style.

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We’re not surprised that Princess Diana was on Sporty & Rich’s mood board when the brand first launched, since its whole aesthetic gives 1980s Sloane Ranger vibes.

Founded in 2015 by Canadian-born, LA-based Emily Oberg, the brand’s logo-adorned, matching tracksuits are the It items to be seen in for 2024 – both Rosie Huntington-Whiteley and Hailey Bieber have been spotted in a set. But we’re also very into the label’s signature preppy tennis dresses and Ivy League style baseball caps.

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As soon as the snowy season comes around, you can count on your timeline to be filled with celebrities and tastemakers kitted out in head-to-toe Goldbergh.

A pioneer in functional and fashionable skiwear for the slopes and après-ski, Goldberg’s offering now extends to swimwear, gym kits, and specialist training gear. Maximalists will love the bold leopard prints, metallic and ombré fabrics, and brightly-hues pieces.

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Perfect Moment has quickly become a fashion set favourite for high-performance, luxury ski wear. Priyanka Chopra Jonas, Reese Witherspoon and the Princess of Wales have all been spotted in the brand’s iconic houndstooth print jackets and turtleneck chevron knits.

The French brand was founded in the mountains of Chamonix back in 1984 – but fast forward 40 years, and PM has now branched out into swim. Expect sporty long-sleeve wetsuits and high-waisted bikinis, all infused with the same signature bold prints, vivid colour palette and recognisable retro aesthetic.

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Loved by the likes of Harry Styles, Kaia Gerber and Gwyneth Paltrow, Vuori is the activewear brand to know in 2024. Founded back in 2014 by Joe Kudla, the label is inspired by the laidback, outdoorsy Californian lifestyle we all dream about.

Vuori’s bestsellers include lightweight running leggings and cashmere-soft tracksuits in an array of calming hues (think: soft olive green, grey marl and versatile burgundy), but its latest drop of strappy tennis dresses and square-neck swimwear are also worthy investments.

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Reformation – the celeb-approved, LA-based brand loved for its coveted maxi dresses and signature floral prints – launched its own activewear line Ref Active back in 2021.

On a mission to make sportswear more sustainable, the collection features fitted tennis dresses, 1980s-inspired unitards and versatile co-ords, all crafted from recycled plastic bottles. Ref Active products are split into two categories: Ecomove which is a weightier stretch knit for cardio sessions, and Ecostretch, a softer jersey fabrication that’s ideal for those post-workout brunches.

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P.E Nation is the female-founded and led activewear brand launched by Aussie duo Pip Edwards and Claire Tergoning. Known for its logo-trimmed kit, the sports label infuses retro designs (think: cycling shorts and bomber jackets) with a cool streetwear edge. Branching out from it’s bestselling camo prints and grungy colour palette, expect nostalgic tie-dyes and baby-blue hues this season.

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During lockdown you couldn’t scroll social media without spotting new-brand-to-know Adanola – the label’s perfectly cut (think blouson joggers and oversized sweatshirts) tracksuits and retro Nineties logos proved Instagram catnip.

Now, the British-based activewear brand has launched an edit with forever style icon Rosie Huntington-Whiteley. Expect easy athleisurewear fits, like boyfriend-fit tees layered over high-rise cycling shorts, in the model’s beloved neutral colour palette.

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Cool-girl brand to know Girlfriend Collective is spearheading the sustainable activewear revolution. Founded in 2016 by couple Ellie and Quang Dinh, the sports label uses recycled plastic waste like old water bottles and fishing nets to create its buttery-soft unitards and everyday tanks. If the brand’s eco-credentials haven’t convinced you, the impressive inclusive sizing just might – all its workout gear ranges from XXS to 6XL.

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Although Adidas’ partnership with prolific British fashion designer Stella McCartney began in 2004, the collaboration made it to the mainstream in 2012 when McCartney became Team GB’s Creative Director for London’s Olympic Games. Combining fashion and function, the sports line uses recycled materials to create unique cuts and surprising silhouettes. This season expect bold prints, bright neons and technical swimwear with a directional twist.

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Tory Sport launched in 2015 and revamped activewear in the process. The sports line, from renowned American fashion designer Tory Burch, takes inspiration from its ready-to-wear looks with preppy, feminine designs that are almost too good to sweat in. The brand focusses on skiwear in the winter with logo-adorned puffer jackets and fair isle knits, and in summer it’s all about retro chevrons, tennis dress and traditional games skirts.

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With a focus on making activewear more accessible to every body no matter what shape or ability, H&M Move offers stylish yet functional sports gear in sizes XXS to XXL. The brand has definitely nailed affordable sporty essentials with its range of lightweight jackets, adjustable sports bras and everyday leggings, while the latest collection is inspired by Paris and modelled by none other than Irina Shayk. All products are available in H&M Move’s signature DryMove fabric (designed to wick away moisture from the skin) or SoftMove, a lightweight jersey crafted with low-key stretching sessions in mind.

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British activewear brand Sweaty Betty hardly needs an introduction – the sportswear label literally sells a pair of its iconic Power Leggings every 60 seconds. Back in 1998, husband and wife duo Tamara and Simon Hill-Norton founded their first boutique in Notting Hill, offering yoga classes and running clubs. Fast forward to 2024 and the brand is a global success with over 150 stores. This season it’s all about highlighter hues, with a limited collection of hot pink gym kit and 1980s-inspired nylon sets.

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Trust M&S to create a range of activewear that delivers on quality while still being majorly affordable. The iconic British department store launched Goodmove back in January 2020, producing sports staples such as cycling shorts, tracksuits and zip-up running jackets.

Fast forward three years and the activewear brand has gone from strength to strength. In fact, it was reported that 5,000 pairs of Goodmove’s black “Go Move” squat-proof leggings are sold every month. This season, M&S Goodmove has tapped into the athleisure trend with longline parkas and cropped tank tops.

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Precision sportswear brand Castore kits some of the world’s leading athletes – including British professional tennis player Emma Raducanu.

Combining sleek, minimal design with highly technical fabrics, the SS24 capsule features tank tops, leggings, sports bras, and running jackets created for intense and low-impact training. The wider collection also includes tennis dresses, skorts, polos, and accessories in a muted palette of white, grey, black, and chocolate brown.

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Lululemon is legendary amongst the fitness and fashion set alike – everyone from Emma Chamberlain to the Princess of Wales has been seen sporting the Canadian activewear brand. Known for its best-selling Align pants, the sports label that started as a yoga studio in 1998 has turned into a whole athleisurewear movement. While Lulu leggings are a must, we’re also lusting after the new asymmetric crop tops this season.

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Founded in 2007, Alo Yoga is the LA-based activewear brand with an impressive celebrity fan base. Hailey Bieber, Gigi Hadid, Taylor Swift and Kendall Jenner have all styled the label’s gym leggings with matching crop tops, band tees and leather jackets.

The self-titled studio-to-street label is made with die-hard yogis in mind and creates versatile athleisurewear with signature fabrics including the silky lightweight airlift and smoothing and sculpting airbrush. Wide leg knit pants, 1990s-inspired cropped cardigans and crochet tanks are on the menu for summer 2024.

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FP Movement specialises in performance-ready activewear as well as streetwear-inspired basics that will see you way beyond the gym. Taking cues from Free People’s ready-to-wear line that nods to bohemian fashion trends, the sports wear has developed collections focussed on yoga, dance, running, surfing, skiing and hiking. Expect harem track pants, quilted gym bags and borg fleeces for autumn/winter.

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One of the most established activewear brands out there, Nike was founded back in 1964 by track athlete Phil Knight and his coach Bill Bowerman. You’ll have spotted many pros in the label’s iconic swoosh logo, but Nike is also no stranger to high fashion collaborations. For spring 2024, a partnership with French designer Jacquemus reimagined the brand’s training accessories with the first-ever Le Swoosh bag – Nike’s iconic logo turned into a handbag. Last year, the sports brand teamed with Tiffany & Co. to celebrate the Air Force 1’s 40th Birthday.

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