The Milano Cortina 2026 Winter Olympics are right around the corner, and if you’re anything like me, you’re already planning which festive outfits to wear while parked in front of the TV. Because let’s be real: if there’s one thing Team USA is going to do (besides go for the gold!), it’s looking good while doing it. And, I, for one, look forward to cheering on our athletes in style.
In years past, Team USA gear hasn’t always been so chic. But luckily, our fan gear just got a major style upgrade, with fashion-forward drops from popular brands landing right on time for the games. From Ralph Lauren, the mind behind Team USA’s Opening and Closing Ceremony looks, to J. Crew’s freshly-dropped collab with U.S Ski & Snowboard, some of my fave heritage brands are making a strong case for dressing patriotically this winter. Think warm knits, elevated sweats, cozy beanies, and style staples that you’ll want to wear well after the closing ceremony.
Ahead, I’ve rounded up the best Winter Olympics 2026 fan gear so you can support Team USA throughout the entire month of February. Whether you’re a die-hard snow sports fan, a casual watcher, or just here for the alpine vibes, these are pieces worth rooting for.
Gap
I am obsessed with Gap’s classic, laid-back vibe—and its Olympics collection nails that energy with understated fan gear. Think cozy pullovers, simple graphic tees, and logo sweatpants in navy, ruby, and neutral tones.
Gap Team USA Heavyweight Quarter-Zip Pullover
Gap Team USA Crop T-Shirt
Gap Team USA Heavyweight Sweatpants
J. Crew
J. Crew’s collab with U.S Ski & Snowboard brings a classic, preppy edge to Olympic fan gear, mixing that heritage style with sporty detailing. These Fair Isle knits, wool beanies, and terry pants are timeless pieces that you can wear on the slopes, seated at a sports bar, for après-ski, or anywhere winter takes you.
U.S. Ski & Snowboard by J.Crew Fair Isle Rollneck Sweater
U.S. Ski & Snowboard by J.Crew Wool Beanie
U.S. Ski & Snowboard by J.Crew Heritage Terry Graphic Crewneck Sweatshirt
Columbia
Columbia, the official sponsor for Team USA Curling, debuted a 17-piece Team USA collection built for real-deal cold. The items blend technical fabrics with patriotic details that don’t feel overdone. If you actually plan to be outside during the Games—or just run cold—this is the gear worth grabbing.
Columbia USA 2026 Fleece
Columbia USA 2026 Ball Cap
Columbia USA 2026 Down Puffer
Ralph Lauren
Ralph Lauren’s Team USA collection delivers the iconic, all-American polish the brand is known for with pieces that feel ceremonial yet ultra-wearable. It’s upgraded fan gear at its finest, with pieces actually worn by Team USA athletes during the opening and closing ceremonies.
Ralph Lauren Team USA Fleece Buttoned Mockneck
Ralph Lauren Team USA Cotton Jersey Tee
Ralph Lauren Relaxed Fit Flag Fleece Pullover
Abercrombie
Most Olympic fan gear errs on the expensive side, but Abercrombie’s take on Team USA is a bit more affordable, with upgraded basics and clean graphics that feel very now. Think flattering fits, easy layers, and pieces that whisper patriotic rather than yell it from the rooftops.
Abercrombie Olympics Bra-Free 90s Cami
Abercrombie Snoopy Sunday Mockneck Crew
Abercrombie Olympics Graphic Skimming Tee
Skims
The Kardash label brings its signature sleekness to Team USA with body-hugging layers and ultra-comfy essentials. Think plush socks, patriotic undies, shrunken tees, and cozy loungewear perfect for watching couchside.
SKIMS Worn In Jersey Paralympic Long Sleeve T-Shirt
SKIMS Olympic Lounge Socks
SKIMS Flannel Pajama Olympic Short
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Shannen Zitz is the Associate Style & Commerce Editor at Women’s Health, where she covers all-things sneakers and activewear. Previously, she was an assistant editor at Prevention. Shannen graduated from the State University of New York at Cortland with a bachelor’s degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.
Christian is the Style and Reviews Director at Men’s Health and Women’s Health, where he oversees shopping and style content for both brands. He started his magazine career as an accessories assistant at Vogue, and has since held editorial roles at Tatler Asia and The Manual. When he’s not online shopping, you can find him on long walks with his two corgis.
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